THIS is the product that you want to use for long-lasting color. Don't use a so-called "long-lasting" liptick that stings and peels off like latex. Don't use liquid that's made of alcohol and burns, then dries your lips. This smooth, creamy, comfortable product stays on and on...until you take it off. The color is intense enough for you to use Alexis' technique of foundation/powder over the stain and still having lips that are perfectly done. This is even with the lightest color, Smooch! The texture is attractive -- not grainy or gritty, not greasy or gummy, not heavy. The sensuality of your lips will come through.

beautiful color. Goes on smoothe and stays put all day. I wear it everyday and get plenty of compliments.

This color is great if you want a flirty, sexy look! This pink is the perfect shade for summer as it has lots of color and also gives that really feminine, pouty look. Very Pam Anderson!

I love this lipstick, one of the best I've ever had. The color lasts many, many hours, it's not sticky or scented, it's high quality. I'm only giving it 4 kisses though because I recently reordered this (my original was from the AVC Complete System) and paid $10 shipping for ONE LIPSTICK. That's the only drawback for me. I love AVC products but not the shipping charges.

This is a perfect color, I used to have the original and didn't like it as well. This isn't so light colored. It stays on all day and helps moisturize. It works great with the waterproof lip liner in mochaberry. I really love AVC products!!! They are the best!!

This is Bubble Gum Pink however, It looks by far the best on me. I wouldn't have guessed that, but maybe because I have yellow undertones, it makes it balance, it really looks good. Actually the whole kit that has this one, with dare eye shadow, and the lightest foundation, and a black (you can water it down so it's lighter or darker and use it with muse!) I like pinkest blush. You know, I ONLY wear those colors. The only thing I ever mess around with is foundation because I don't really need it. (BUT I totally need to cover dark circles and use SPF.) Anyway, I've never ever looked so good in my life, I get many positive people giving me feedback, and I can see in pictures, I just never have looked so consistantly nice day and night. Oh and Lip stain - smooch is so cool is stays a really long time.

I absolutely love this color!It's a bit more pink than shown,but it is a pretty color.Looks wonderful worn alone, or with the Bouquet lipliner and Innocence lip gloss.

THIS IS THE ONLY LIP STICK I WILL EVER USE THGERE IS NO OTHER THAT EVEN COMES CLOSE TO THIS!

I expected the lip stain from the kit, however, what I got was lipstick which doesn't last very long on my lips

I absolutely adore this lip stain, it lasts and the color is so HOT!!! It makes me feel very sexy and I'm in my 50's!!!

When my purse was stolen all I could worry about was my debit card and my Smooch lip stain. I called my bank and then logged onto makeup connection to purchase a new smooch lip stain. I was so upset when I realized they were sold out!! The online help operator was so great. She told me the lip stain would be back in stock in about 2 days and offered to email and CALL me. Not only is this the best lip product of all times it is also the best customer service as well. In 5 days I had my beloved Smooch lip stain. Thanks so much AVC, Carie

This new version of Smooch is nice. It's not a true stain, but more like a glossy, always stays fresh lipstick. Thanks!

LOVE IT!!!!!!!!!! WILL ALWAYS USE THIS AND NOTHING ELSE

pretty color and just gorgeous with a gloss in the same color!

If you are looking for a pink lipstick this is the one! This is the nicest color pink (not to dark or pinky). You can dress it up or down. I can't wait to purchase the pink color in the "Liqiud Lusture"! You can also play it down with "Lipgloss colors Twinkle,Dangerous". It really is a must have!! You can wear it so many different ways! You won't be disappointed!

Fabulous lip color, if you follow the Alexis Vogel dvd or vhs using this color, you'll look your best.

Love it alone or with lip gloss over it! Wears well all day.

this is the best lipstick/stain I ever used is my favorite I wear it days and evenings lasts all day long you do not have to re aply after you eat just the lip gloss and you are ready to go again I absolutely love it.

Smooch is the absolute BEST lip stain/lip stick I have ever used! I have been purchasing this product for years and will never stop using it! I typically use it over another lip color to tone the color down or to give it a little pink shimmer. It is long lasting and is also great worn by itself! LOVE IT!

Pamela Anderson looks great in this color so I had to try it!! Not so sure it looks as good on me but I love the lasting power of the lip stains in general.